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Privacy and cookie disclosures

Privacy Policy

This Privacy Policy explains how NorthRiver Trade collects, uses, stores, and shares information when you visit our website, use our research tools, or contact us. It also describes your choices regarding cookies and advertising preferences.

Effective Date
January 15, 2026
Last Updated
January 15, 2026

Changes to this policy will be announced via a banner on the homepage at least 14 days before taking effect.

SECTION 1: Cookie categories (three tiers)

We use cookies and similar technologies to keep the site working, understand how visitors use our pages, and support advertising measurement and remarketing. Cookies may be set by us (first-party) or by third parties whose services we use (third-party). We divide cookies into exactly three categories below.

1. Essential cookies

Purpose: core site functionality, security, session management. These cookies help protect forms and requests, remember basic settings, and store your cookie consent status so we can respect your choice.

  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO, activated automatically
  • Retention: session duration or up to 12 months for preference storage

2. Analytics cookies

Purpose: measuring traffic, user behavior, site performance. When enabled, we use Google Analytics 4 to understand which pages are used, how visitors navigate, and which content is most helpful. We use this information to improve usability and clarity.

  • Tools: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES, activated only after you accept
  • Retention: up to 14 months

3. Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking. When enabled, these cookies and pixels help us understand whether advertising leads to actions on our site, and they may allow us to show our ads to previous visitors on other platforms.

  • Consent required: YES, activated only after you accept
  • Retention: up to 540 days (Google Ads default)

SECTION 2: Marketing cookies mandatory disclosures

The statements below explain how marketing and advertising technologies operate when you enable marketing cookies through our cookie banner or preference panel.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies in use

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management

Use the "Manage cookie preferences" link in the website footer or the button on this page to open the cookie consent panel where users can accept or reject each category independently.

SECTION 4: Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

SECTION 5: Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

  • Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
  • Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
  • You may request deletion of your data at any time by contacting us at the email address in this policy.
  • A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Unsubscribe and deletion requests

If you receive communications from us and want to stop, you may unsubscribe using instructions included in the message where applicable, or request deletion by contacting us at the email address listed in the Contact section of this policy.

SECTION 6: Google Services and Advertising

This website uses the following Google services:

Google Analytics 4

Google Analytics 4 collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Google Ads Conversion Tracking records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Google Remarketing allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Google Tag Manager deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

SECTION 7: Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

SECTION 8: Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

SECTION 9: Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

SECTION 10: Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

SECTION 11: International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

SECTION 12: User Rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion (right to be forgotten)
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

SECTION 13: What Data We Collect

Depending on how you use the website, we may collect the following categories of information. Some data is provided directly by you (for example, when you contact us). Other data is collected automatically when you browse, subject to your cookie choices.

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not request sensitive categories of personal data through general website forms. If you choose to include such information in a free-text message, we ask that you keep your inquiry limited to what is necessary so we can assist you.

SECTION 15: Retention Periods

We keep personal data only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law. Specific retention periods include:

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

If you request deletion, we will take reasonable steps to delete the data we control unless we must keep it for legal or security reasons.

Contact

If you have questions about this Privacy Policy or want to exercise your rights, contact us using the details below. For faster handling, include the email address you used (if any) and a short description of your request.

Address

66 Wellington St W, Toronto, ON M5K 1E7, Canada

Phone

+1 (416) 861-6320

Related pages

You may also review our Terms of Service for rules governing site use.